Capsule · Drop 01

Seeking Victory®

Since 2018

Pre-order closes Thursday, July 16 · ships July 30

Two things happened in 2018

We were founded. A kid from up north lifted the Cup.

In 2018 we started Warroad Hockey Co. That same year, a kid this town raised hoisted the Stanley Cup. “Seeking Victory. Since 2018.” carries both: where we started, and what this place is capable of.

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The Cornerstone

Seeking Victory Hoodie

Gold Edition · $89

Gold cursive “Warroad” across the chest, and a full gold “Seeking Victory Since 2018” crest across the back: a single hockey stick standing tall inside a ring of stars. A premium heavyweight fleece, dense and substantial, built to be lived in. Gold on black, front and back. The first drop in the line.

Ships by July 30

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A First Run of 77

The Warroad Rope Hat

Black · $39

Seventy-seven. Not a round number, a chosen one. A black performance rope cap, white embroidered Warroad across the front, the Warroad W on the side. Lightweight, breathable, made to live on your head from the rink lot to the lake. All 77 have been claimed. The first run is done.

Ships by July 30

Sold Out · All 77 Claimed

Sold Out

All 77 Claimed

A first run of

The number that started it.

Seventy-seven, the number a kid from Warroad wore to a Stanley Cup. Seven for luck, doubled and worn hard. That’s why the first run is exactly 77.

Brock Nelson in the Team USA jersey wearing his Olympic gold medal

Why gold. Why now.

Black is the work. Gold is what it’s for.

Black is the early ice, the reps nobody sees, the standard you hold when it’s quiet. Gold is the thing you’re chasing. This February, gold came home again. Brock Nelson, Warroad’s own, won Olympic gold with Team USA. Do the work, earn the gold.

And he’s not the first. Every U.S. men’s team to ever win Olympic hockey gold has had a player from Warroad on the ice: the Christians in 1960 and 1980, Brock Nelson now.

Named for hockey country

Warroad isn’t a word we made up.

It’s a town of about 1,800 in northern Minnesota where the lakes freeze in October and the game is the first language. They call it Hockeytown USA, and they earned it the hard way: generation after generation, outdoor sheets, lights on past dark. We took the name in 2018 because we intend to live up to it.

Warroad celebrates the 2026 Minnesota Class A state hockey championship with the trophy and gold medals

Still proving it

State champions. This year.

It isn’t just history. This past winter the boys from Warroad (a town of barely 1,800) won the Minnesota Class A state championship, and we’re the proud sponsor of the tournament that crowns it. Gold found this town at every level, the same year. That’s what a hockey town looks like.