The Coach Hat

Tim Oshie, TJ's dad, was known as Coach because that is what he was to everyone around him.

He lived with Alzheimer's for more than five years. When we started this company we committed to helping fund the research, and a portion of profits from every one of these goes to Alzheimer's Drug Discovery.

The hat itself is a low-profile lid with chenille lettering. It is for the leader of your team, or of your family.

Lettering: chenille embroidery, raised and stitched rather than printed, which is why it reads like a letterman piece instead of a promo cap (chenille embroidered premium lettering).

Profile: low, so it sits down on the head and does not stand up off it (low-profile crown).

The cause: a portion of profits from every sale goes to Alzheimer's Drug Discovery.

The name: Coach is not a style name. It is what people called Tim Oshie.

Worth photographing: the chenille up close, raking light across the stitch. That texture is the difference between this hat and every embroidered cap in the rink.

Best for: the coach, the team leader, the person who holds the room together.

A gift that carries a reason, not just a logo.

Everyday wear: low profile, black, goes with everything.

Want the plain monochrome cap instead? That is the Series Hat.

One Size.